Management of TOURIST BRANDS

Tourism is one of the most important economic sectors in the world. The rapid evolution of trends and customer needs at a global level has a direct impact on them, forcing companies and destinations to be constantly renewing themselves in order not to lose their degree of competitiveness in the market.
This is why destination branding is so important. This discipline seeks to position the brand of a territory (in our case, a tourist destination) in an attractive, credible and differential way, clearly defining its identity, so that it can gain positions in front of its competitors. Only those destinations that have the ability to read the market correctly and adapt to change will be able to maintain a competitive position in the market.