Why Biterna?

On many occasions, the challenges and problems that arise require a certain amount of imagination and, why not say it, a certain amount of magic to be able to solve them. They require looking at themselves from a different point of view in order to find an ingenious answer and achieve the results we seek.

In a way, Biterna wants to be that. A space from which we face the challenges differently, without losing the realistic vision, but always looking for solutions that satisfy the needs and meet the goals set in a unique way.

Biterna is an imaginary place where, according to a medieval belief widespread in the Catalan Countries, witches gathered.

Come, come with me, today we will go to Biterna. Where everything is possible. ( www.llegendesdecatalunya.cat )

Anna and Imma

Anna Parcerisa Santandreu

To give you an idea about me, I will tell you that I have been working in tourism consulting for more than 14 years. I have developed projects at national and international level in different subjects. In strategic planning, designing strategic and marketing plans for destinations and companies in the sector; In Market Research, carrying out analyzes of the positioning of destinations, of the degree of brand awareness, studies to find out the potential of specific markets; In tourism marketing, making technical studies on the conceptualization of tourist brands, repositioning and creating new brands, developing stories by destination, creating tourist experiences.

If you want to know a little more about me, you can check my academic record and career path by taking a look at my LinkedIn profile .

Imma Espel Casas

After studying biology, and somewhat by chance, I started working on various tourism projects. I have been working for the public administration for more than twenty years, managing products and areas of tourism promotion. During these years I have carried out international cooperation projects, application of quality and sustainability seals, design of tourist products, communication and marketing campaigns and training of the public and private sector.

Since March 2021 I have been part of the Biterna Turisme i Cultura team and in this new and exciting professional phase I have worked in several destinations at national and international level, in projects of strategic planning, improvement of tourism sustainability, training and training of tourism companies and bodies, tourism positioning and marketing and support in the creation of tourist experiences.

If you want to know a little more about me, you can check my academic record and career path by taking a look at my LinkedIn profile.

Imma Espel Casas

After studying biology, and somewhat by chance, I started working on various tourism projects. I have been working for the public administration for more than twenty years, managing products and areas of tourism promotion. During these years I have carried out international cooperation projects, application of quality and sustainability seals, design of tourist products, communication and marketing campaigns and training of the public and private sector.

Since March 2021 I have been part of the Biterna Turisme i Cultura team and in this new and exciting professional phase I have worked in several destinations at national and international level, in projects of strategic planning, improvement of tourism sustainability, training and training of tourism companies and bodies, tourism positioning and marketing and support in the creation of tourist experiences.

If you want to know a little more about me, you can check my academic record and career path by taking a look at my LinkedIn profile.

Ours values

At Biterna Tourism and Culture we rely on values ​​that we always apply in all our projects.

commitment

We put all our effort into each of the projects we work on. We always want to exceed expectations and do a job that perfectly fulfills what has been entrusted to us

Personalization

We study every challenge presented to us, taking into account the characteristics of each client and looking for answers perfectly adapted to their needs

Realistic solutions

Proposals that cannot be applied are not valid proposals for us. That’s why we always look for actions that are really useful and applicable for the client and for each situation

Value creation

Generating value in each project is always a challenge and an obsession for us. We don’t just want to respond to a situation but do it with excellence, creating value for each customer

What we want to convey

At Biterna Turisme i Cultura we work with excellence, always looking to give personalized and realistic answers for each project and for each client.
Our close and professional approach allows us to work “for” and “with” the client, always arriving at optimal solutions for every situation and challenge that comes our way.